What is a search engine optimization (seo)?

What is SEO?

Search engine optimization or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

• SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
• SEO is good for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
• SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

Two types of SEO.

On page SEO and Off page SEO

On Page SEO

These are simple changes you can apply to your website and increase your search engine visibility. If followed correctly, these 5 SEO tips will also improve the usability and credibility of your website or blog.

Off page SEO

Besides the changes, you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using Off-site SEO.

Google’s algorithm

In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.